Dr. Petri I. Salonen's Publications and Book Reviews
The aim of this blog is to discuss about different publications that Dr. Salonen is working on as well as books, magazines and journals that Dr. Salonen finds useful in his work and travel.
I am currently in Finland and will be meeting with my publisher to discuss about my upcoming book that will be my second book from the same publisher. I have been thinking/contemplating and pondering about the content and it is pretty much in my head now and I have to get it on paper as well... I am very excited about this new project and the content will be very timely for many of us!
I am sitting in Helsinki, Finland and writing on my second book (first one was released in December 2007) and I have been contemplating on this book for quite a while and during the long first of May weekend here in Helsinki, everything became so clear to me. I know exactly the why's, to whom, and the rest and now I am just getting everything written.... The agony of a writer and the joy of getting things cleared in one's mind are mysterious....
Onnistu suuressa maailmassa blog is in Finnish and was created for my business book that I published in Finland with Talentum publisher. This will also include video snippets of book reviews.
The review below is a collection of a few interesting books in social media. They are as follows:
I am using a beautiful service (software-as-a-service) called libratything.com that enables me to tag my books and collect them and review just having an internet browser. My profile can be reviewed by anybody.
This is my second book to the Finnish marketplace. My first book, Onnistu suuressa maailmassa was published in December 2007 and I hope that this second book will be written by Christmas 2008 and maybe published first quarter of 2009.
I have been deep down in investigating online communities and how to make money with them. I think the book from David Silver Smart Start-ups is well written and includes examples of different types of online communities and how people could make some money. Another one is from Tomi T. Ahonen and Alan Moore Communities Dominate Brands. I also bought two books about influence marketing: Influencer Marketing from Duncan Brown and Nick Hayes and The Psychology Influence of Persuasion from Robert B. Cialdini. Finally, Clay Shirky has written a book Here Comes Everybody that explains the power of organizing without organizations. I have included a few comments in Youtube.com video as well.
I have always been fascinated about university campuses, whether it is my own school (Helsinki School of Economics) or University of Paris, Sorbonne. These campuses has a magic into it and I find my own internal piece among the mostly beautiful buildings that they have. A British journalist Philip Delves Broughton has documented his experiences in Harvard Business School during his 2 year tenure. His experiences not only of the school, but also the teaching and other students has been narrated in the very interesting book "Ahead of the Curve" that is now available either as a Kindle book or as a hard copy. I own both versions. As I have been doing some book reviews in Finnish in my Finnish blog, I decided to share some of these video clips also in English. Stay tuned for more.
I work with software companies around the world (independent software vendors) with their strategy, market segmentation, sales- and channel development initiatives.