Wednesday, April 30, 2008

Microsoft Launches On-Demand CRM Software into a Crowded Market

Microsoft is trying to reinvent itself as an on-demand provider of software services. And with its Dynamics CRM Online product, it's going hard after well-established players like Salesforce.com, SAP and Oracle. After having used Dynamics CRM 3.0, I am sure that the competition has to do something about it as the amount of Outlook users in the world is huge and Microsoft marketing engine will take over to push it to the global markets. What I really like in the Dynamics CRM is the ability to customize on the fly, make changes and publish to the database. I used to be a client of Goldmine Client/Server and that type of functionality did not exist.

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