Monday, April 28, 2008

What's Driving Microsoft's Strategy: Virtualization, Software as a Service, Unified Communications, Online Collaboration

At a briefing in Redmond, Microsoft's Chief Operating Officer Kevin Turner explains how business demands for advances in these four key areas guide Microsoft's strategy as it creates a software and services roadmaps. The change in business models is also going to impact large vendors such as Microsoft and I believe the biggest change is going to be among classic, traditional Microsoft partners that only sells infrastructure solutions such as email, collaboration without providing any additional value for end user organizations. Software plus service, cloud computing and the rest is going towards commodization where money is made in a different way.

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